On Tuesday, we happened to be checking college basketball scores on ESPN.com, and randomly clicked on the Gardner-Webb/Howard game, which tipped off at 4 p.m. ET.
The game was not televised. Most people living in the Eastern time zone, where both schools are located, were likely at work and unable to follow along. The fans of these teams don’t care and neither does the general public. Here’s who does care: Sports bettors.