Brent Musburger, TV broadcaster and noted sports betting enthusiast, has agreed to terms with ESPN/ABC on a new two-year deal, ensuring that we’ll continue to have someone to share our bad beats with.
Musburger is famous for many things, but among them is his catchphrase “You’re looking live,” which began in 1976 when he worked on CBS’ NFL studio show alongside betting analyst Jimmy “The Greek.”
Ever wonder why CBS had an interest in looking live on the field prior to game kickoffs?
From USA Today:
CBS figured betting types wanted to see pregame weather conditions so it started cutting to cameras set up for games.
“Everybody kind of liked the ring of it,” Musburger said. “I just told them to be sure we weren’t putting up taped shots.”
Nowadays, CBS cuts to the action about five minutes prior to kickoff with its “First on The Field” segment. All along, we figured the network had a genuine interest in having its broadcasters provide an all-encompassing game preview.
As it turns out, though, it seems the real motivation is to give us all an extra few minutes to place our over/under bets based on current weather conditions.
Surely the NFL is strongly against this.